White, KM (Centre for Accident Research and Road Safety - Queensland, Queensland)
Predicting the Acceptance and Rejection of Emotion-based Anti-Speeding Messages: The role of attitudinal beliefs and personal involvement
Conference Year: 2008
Limited evidence is available relating to the effectiveness of positive emotional appeals in road safety. Moreover, relative to measures of message ac ... [More]
What do we really know about Designing and Evaluating Road Safety Advertising?: Current Knowledge and Future Challenges
Conference Year: 2009
This paper provides much needed consolidation of the available evidence in relation to the design and evaluation of road safety advertising message ... [More]